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American Hartford Gold Reviews: Pros & Cons

Reviews 1,158

Last Updated: April 9, 2024

Protecting your wealth is more important than ever before. With rising inflation and stock market worries, how can

Americans protect their retirement accounts and secure their financial futures?

The answer to this question is by diversifying their investment portfolios with gold and other precious metals.

To protect your retirement account, you need a wealth management firm like Harford Gold.

Precious metals offer a hedge of protection against inflation. Is Hartford Gold the right company to help you with your investments? Is Hartford Gold a scam? 

We will answer these questions and more with our American Hartford Gold reviews.

What Is American Hartford Gold?

American Hartford Gold is a precious metals IRA dealer headquartered in Los Angeles, California. The company was founded in 2015 by Sanford Mann and focused on selling IRA-approved precious metals.

Management Team

You need to know about the management team before you dive headfirst into American Hartford Gold IRA services. The following gives you some information to help you learn more about the management team and what they bring to the company:

Chief Executive Officer

Sanford Mann is the founder and Chief Executive Officer of the company. Sanford developed a strong work ethic from a very early age. Studying economics, he graduated from Connecticut State University.

Serving as the Chief Executive Officer, Sanford has been responsible for forging the American Hartford Gold Group's path over the years. In his spare time, he likes to volunteer in the community.

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The President of the company is Scott Gerlis. He is a Los Angeles native who owes his love of precious metals to his father, Harold. He has always believed people cannot secure true wealth without investing in precious metals.

See Ratings & Customer Reviews

Most people want to read a company review to learn what customers have to say. You want to know if there have been any bad customer reviews and complaints.

When we conduct a review, including one for American Hartford Gold, we first check consumer rating sites, like the BBB. The following are some of the ratings we dug up in our search.

The Better Business Bureau

At the time of this writing, American Hartford Gold has an A+ rating on the BBB. The customer rating is 4.94 out of 5 stars, with 361 customers leaving reviews.

There have been 22 customer complaints lodged in the last three years, and all have been closed. Nine of these complaints have been closed in the last year.

The BBB has given a 100% response rating to American Hartford Gold.

The Business Consumer Alliance

No company can offer perfect services to meet every need, and there will always be a complaint or two. When researching the reviews ratings of Allegiance Gold, we were pleasantly surprised to find no open complaints pertaining to any major issues.

It appears the management team is on top of matters and has a 100% response rate to complaints. Unfortunately, because the BBB has closed the complaints, we cannot view the details at this time.

Customer Complaints

Many of the customer complaints have arisen from price disputes where customers were quoted one price on the website and given another. One complaint revolved around the fact that two months after purchasing precious metals, they had yet to be delivered to the depository.

Some customers also spoke about being sent metals that were lower in value than what they ordered. Another customer stated his order was switched without his permission.

As stated before, all complaints have been resolved at the time of this writing.

Is American Hartford Gold a Scam?

American Hartford Gold is not a scam, though we have some concerns about the complaints against the company.

This is the only precious metals company endorsed by some of the biggest names in the industry. Hartford Gold has an overall good reputation on consumer review sites and many favorable customer reviews. It appears all customer complaints have been settled.

Pros & Cons of Investing in Precious Metals with American Hartford Gold

Evaluating both sides of a business before trusting them with your investments is important. Below are the pros and cons of American Hartford Gold:



What Makes American Hartford Gold Group Stand Out From Its Competitors?

One thing that truly stands out regarding American Hartford Gold is their 100% customer service guarantee. American Hartford Gold makes every effort to keep its customers happy, which shows in its 100% customer response rating on the BBB.

Hartford Gold also seeks to guarantee its gold prices against competitors.

It appears American Hartford Gold keeps its promises.

Though there have been complaints, the company has successfully resolved them all with customers.

Services the Company Offers

Now that you know the good and the bad about American Hartford, you need to learn more about the services they provide customers.

Learning about what this business offers will help you decide if they are the right company to help you invest in precious metals.

Precious Metal IRA Accounts

While American Hartford Gold is not a custodian, they are partnered with the Equity Trust Company to make the process of opening an IRA seamless for customers.

Equity Trust is a trusted name in the gold industry. They can help you open a gold IRA, so you can start investing in gold as soon as your account is open and funded.

Dealer of Gold and Silver Coin

Whether you want to purchase precious metals for your gold IRAs or for your personal collection, Hartford Gold offers a variety of gold and other precious metals. The company even offers free gold and free silver with certain purchases.

They offer guidance to help their customers select the right coins for their investment needs. They will guide you in your physical gold IRA purchases to ensure you are getting the most for your money.

Buyback Program

American Hartford Gold has made a buyback commitment to its customers. They do not extend their buyback program to non-customers.

If you purchase physical gold from them, they will offer the fairest market price for your gold and silver once you decide to cash in upon retirement. This buyback commitment does not come with hassles, so you can know that once you cash in your retirement account, you will not have to struggle to find a buyer for your silver bullion.

Their buyback price is fair and is locked in once you accept their offer. When they receive and inspect your coins and bars, you will be sent a prompt payment.

What Is Their Level of Customer Service Commitment?

American Hartford Gold is one of the few gold companies focusing fully on 100% customer satisfaction. The company is so convinced they can help you with your gold IRA and keep you satisfied that they guarantee their services.

For your convenience, they offer free shipping and handling on all gold and silver purchases. Whether you purchase a silver bar or other physical precious metals, you will never have to worry about exorbitant shipping costs. They will always ship your bullion coins right to your door for free.

Products Offered By American Hartford Gold

As we have mentioned, American Hartford Gold offers a range of options for buying precious metals. If you are interested in purchasing gold/silver for your gold IRA, you need to know about some of the physical metals they provide their customers:

  • Australian Wildlife Coin
  • Maple Leaf Coin
  • American Eagle Coin
  • Canadian Buffalo Coin
  • American Buffalo Coin
  • Canadian Polar Bear and Cub Coin
  • South African Krugerrand Coin
  • Austrian Philharmonic Coin

These are just a few coins you can purchase for retirement savings. These are all approved for your self-directed IRA. American Hartford Gold is committed to helping customers purchase coins and bars for their IRA investments.

If you are interested in diversifying your investment portfolio, American Hartford is a company that can help. If you do not have an existing IRA, they are partnered with companies that can help.

What Are the Fees?

Unlike some companies, American Hartford Gold does not charge a fee to open a precious metal IRA. If you have a self-directed IRA, they will help you get started buying coins and bars for free.

As we stated before, they also do not charge you any shipping costs when you are buying precious metals. Their retail gold is not priced on the website, but you can call the company to learn about their prices for the precious metal.

You will have to pay an annual fee of $180, but American Hartford Gold does not charge this amount. The $180 yearly fee goes to your IRA investments custodian.

You will also need to pay the depository fees. The depository of choice for American Hartford Gold is the Delaware Depository. This Depository is one of the top depositories in the country, and many gold IRA companies partner with it for their customer storage needs.

The storage fees for this depository will depend on whether you choose segregated or non-segregated storage. Hartford Gold will be happy to answer your questions about the storage fees for gold and silver.

You can entrust your storage needs to the Delaware Depository because they are a precious metals company recommended by the top names in the gold and silver industry.

How to Get Started With American Hartford Gold

There are only a few steps involved to get started with American Hartford Gold. You will need to take care of the following:

  1. You will need to discuss your investment portfolio needs with an IRA specialist.
  2. Next, you will need to fund your account with a rollover or a wire.
  3. Finally, you can begin to purchase precious metals for your IRA.

Many reviews have stated American Hartford Gold offers the best customer service in the industry. Choosing the best customer service is essential when pursuing investments in gold, silver, and platinum.

What Is a Gold IRA Account?

A gold IRA account is a specialized individual retirement account that allows account holders to invest in gold coins, silver coins, platinum coins, and palladium coins. As long as you follow the IRS regulations, these individual retirement accounts offer tax advantages that can pay off handsomely.

Why Should You Invest in an IRA Approved for Gold and Silver Coins?

Many people these days are concerned about their retirement funds. You could be losing money if your funds are tied up in a 401K. Companies like American Hartford Gold can help you invest in precious metals if you do not have a current IRA provider. Once you have individual retirement accounts, you can purchase gold, silver, and platinum.

When you have an existing IRA, you can take advantage of tax deferments. A gold IRA is one of the best ways to grow a solid retirement fund for the future.

What Are the Benefits of Investing in Precious Metals?

  • Precious metals offer a hedge against inflation because they retain their value, despite dips in the dollar.
  • You can buy and sell precious metals without a lot of red tape.
  • Precious metals are tangible assets. Outside of an IRA, you can store them on your own.
  • Metals, like silver, have a high liquidity value, allowing you to get a good ROI.


Will the United States Government Debt Wipe Out Your Retirement Account?

There is no denying that US government debt is rising exponentially. Unfortunately, none of us knows what will happen in the future.

The current financial situation in the US government is not sustainable. Right now, we are sitting on a powder keg. The traditional Social Security System as we know it could one day be non-existent.

If you are relying on the government to secure your retirement savings, you better wake up. Now is the time to diversify your investments and protect your future.

FAQ About American Hartford Gold

The following are some commonly asked questions regarding this gold investment company:

American Hartford Gold makes money from commissions on their sales of gold and silver coins. They are partnered with special suppliers and receive funds from sales.

American Hartford Gold works by offering you help with your gold IRA. They set you up with an IRA custodian and then provide you with coin purchases once your account is funded.

American Hartford Gold is a family-owned company that helps people diversify their investments by investing in gold and silver.

Many people wonder, “how much are gold IRAs?” American Hartford Gold does not charge a setup fee, but you must have a minimum deposit amount of $10,000. The price of a gold IRA will depend on the custodian you select.

Our Final Verdict

There are a lot of things American Hartford Gold gets right. They have an excellent customer service rating. Even when customers have complained, the company pursues the problem and works to make things right on any silver or other metal purchase.

There is no doubt that American Hartford Gold Group is a legit precious metal company. They have sold billions in precious metals and will MEET OR BEAT any other precious metals company out there.

It is our opinion that this company is number one in the precious metals market. With this company, you can easily invest in gold and silver, giving you great peace of mind about your retirement future. Allow them to help you when you purchase precious metals-funded IRAs today. Call for a no pressure, no obligation consultation at (855) 665-0957.

The Best Gold & Silver IRA Companies of 2024

#1: Best For All Level Investors

American Hartford Gold

5 Star customer service, easy to work with, and a low price guarantee.

#2: Best For $50,000+ Investors


Excellent customer service from precious metals experts.

#3: Best For $25,000+ Investors

Augusta Precious Metals

Earned best overall gold IRA company of 2022 by Investopedia's most transparent.

Birch Gold

High level of customer service and a solid reputation

Noble Gold

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Trustpilot reviews

See what clients are saying about American Hartford Gold.

Excellent • Reviews 1,158