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Gold Avenue Review: Pros, Cons, Fees & More

People are more interested in investing in precious metals than ever before. Gold IRA firms and dealers are springing up left and right, offering greater access to anyone who wants to invest. The problem with too many choices is that deciding can become challenging.

This company is the official online retailer of the MKS PAMP GROUP. They call themselves the worldwide leader in the precious metals industry, but we are about to dig deep and find all there is to know about this self-professed industry giant to see if they will receive approval from our critique.

This Gold Avenue review is packed with information to help you decide if the company is worth your time. We give you the good, bad, and the ugly to assist you in making the right decision when you purchase precious metals.

At The Gold Information Network, we understand the importance of your financial choices and the trust you place in our insights. We conduct in-depth research on each company we review, evaluating its reviews, reputation, product offerings, fees, and history while meticulously comparing it with similar market products.

In a financial landscape where banks appear geared towards serving the wealthy, we hold reservations about these institutions, the monetary system, and politicians. We passionately advocate empowering individuals like you with greater control over their finances. We firmly believe that you should have the authority to shape your financial future independently, reducing your dependence on institutions and politicians.

The Gold Information Networks' Quick Summary & Opinion

We have discovered that Gold Avenue is a top choice for gold investors due to their user-friendly platform, exceptional service, and commitment to quality.

  • In our opinion, based on extensive research, Gold Avenue stands out among precious metals companies for making it easy and secure to invest in gold.
  • Some key advantages we found with Gold Avenue include:
    – An intuitive online platform that simplifies the gold buying process           
    – A wide selection of high-quality gold bars and coins from respected mints and refiners worldwide           
    – Competitive pricing with transparent fees
             
    – Fully insured shipping and secure storage options
               
    – Helpful customer support to guide investors
  • While Gold Avenue may have higher premiums than certain competitors, we believe their reputation, product quality, and seamless user experience justify the pricing for many investors.
  • Overall, it's our view that Gold Avenue is a reliable and convenient option, especially for first-time gold buyers or those wanting a straightforward way to invest in physical gold.
  • In summary, our Gold Avenue review aims to provide an objective assessment to help investors make informed decisions. We were impressed by the company's offerings and believe they are a solid choice in the gold investment space. However, as with any investment, individuals should carefully evaluate their own financial goals and circumstances.

What Is Gold Avenue?

While Gold Avenue is a small retailer that only employs about 20 people, its holding company, MKS PAMP GROUP, is a well-known giant with a stellar reputation. Because they got rid of the intermediary, GA can pass the savings on to customers by selling directly.

Gold Avenue is a member of the London Bullion Market Association. Its parent company has roots dating back to 1977, even though Gold Avenue has only been open since 2018.

The parent company has a long history in the industry, but that does not necessarily mean its Gold Avenue retailer offers the same level of prestige.

Gold Avenue Leadership

You can tell a lot about a company from its leaders. We want to be as thorough as possible in this Gold Avenue review and will inform you all there is to know, including the background information for the top leaders.

Alessandro Soldati

Alessandro Soldati is the CEO of Gold Avenue, and he joined the company in 2017. Alessandro has a long and prestigious career, with many businesses under his belt. Alessandro obtained his bachelor's degree from the University of HEC Lausanne.

Omar Liess

Omar Liess is the Chairman of the Board of Gold Avenue. He obtained a degree in International Business from European Business School in London. Omar has had a long relationship with the MKS PAMP GROUP. He also serves on the board of Pandion Mine Finance.

Hans Isler

Hans Isler is a board member and holds a Master's degree in Economics from the University of St. Gallen. Hans is also a Swiss Chartered Accountant.

Cyril De Bavier

Cyril De Bavier graduated from HEC Lausanne & the London School of Economics. He specializes in high-yield real estate brokerage and serves on the Gold Avenue Board.

Gold Avenue Review: Customer Ratings & Complaints

Much of our research for this Gold Avenue review revolved around reading every customer rating we could find. Customers are quick to tell others when they receive poor service. We started looking for Gold Avenue reviews on the Better Business Bureau.

We could not find a profile page for Gold Avenue on the BBB. It is unusual for a company to have no profile on the Better Business Bureau, but this is not the first time we have encountered this problem. We will update this review if a page becomes available.

We found a profile for Gold Avenue on Trustpilot. The company has 4.7 stars out of five based on 2,022 customer reviews. The company has an excellent rating on Trustpilot.

Around 80% of the customer reviews on Trustpilot are positive. There are some complaints with common themes, including the following:

  1. Could not withdraw their physical precious metals
  2. Misleading prices with hidden premiums
  3. Excessive shipping costs
  4. Lack of customer service response
  5. Expensive upcharges
  6. Do not deliver as promised
  7. Coins came in a cheap plastic bag
  8. Unexpected import fees
  9. Coins fell out of holders
  10. Shipping delays


As you can see, there are some problem areas Gold Avenue needs to work on so they can keep customers happy. Much of the complaints seem to revolve around hidden fees.

Gold Avenue's website promises transparent pricing with no hidden costs, but some customers believe they are being charged more than expected.

Pros & Cons

Gold avenue pros

gold avenue Cons

Gold Avenue offers benefits, but we are concerned about the many complaints. So far, we see some minor red flags. Keep reading until the end to get our final assessment.

Is Gold Avenue a Scam?

Gold Avenue is not a scam. The company is the direct retailer for the MKS PAMP GROUP.

Gold Avenue's holding company has a prestigious reputation in the industry. MKS PAMP GROUP partnered with the Indian Government to form MMTC-PAMP.

MMTC-PAMP remains India's largest gold/silver bullion dealer. MMTC stands for Metals and Minerals Trading Corporation.

Although Gold Avenue is not a scam, that does not mean buying precious metals from them is a good idea. We urge you to review the Gold Avenue website and read every customer review. Use our comparison table, and read our reviews of other companies before deciding.

What Precious Metals Do They Offer?

Gold Avenue offers a range of precious metals, including gold, silver, platinum, and palladium coins. The following are some of their top offerings:

  • Gold American Eagle
  • Austrian Gold Philharmonic Coin
  • One Ounce Gold Bar
  • Gold Krugerrand
  • Gold Buffalo
  • Silver Kangaroo
  • Silver Britannia
  • Silver American Eagle
  • One Gram Platinum Bar
  • Platinum Maple Leaf
  • Platinum Brittania
  • One Gram Palladium Bar
  • One Ounce Palladium Bar
  • Ten Gram Palladium Bars


If you decide to buy gold and silver products, you should check back often with Gold Avenue because their precious metal inventory changes continuously. We also encourage you to check the price status. You can lock in the current price by clicking Add to Cart and finalizing your purchase with your virtual wallet.

The company also sells carbon-neutral gold. These gold products meet the International Standards for Annual Reductions in C02 Emissions.

How Do They Compare to Others in the Precious Metals Industry?

Although Gold Avenue does not measure up to some of the better precious metals companies we have reviewed, they have some benefits. The GA Pay System is unique and helps customers deposit and withdraw from their accounts with ease. Gold Avenue sells at the current market price, so prices on precious metal products will change frequently.

Gold Avenue is also different from some other precious metals retailers because you can purchase physical gold without calling by phone. Gold Avenue has attempted to make investing in precious metal as streamlined as possible, whether you want to store precious metals or have them shipped to your home.

The retailer does not keep a vault's balance sheet, so you will receive your metals from the fully insured storage facilities, even if the company goes bankrupt. One very happy customer said this fact makes them feel secure in using the auto savings feature available from Gold Avenue.

Gold Avenue Fees

Every precious metal company charges fees for its services. When you make initial contact with Gold Avenue, you need to know what to expect for the fees charged for all their services, including storage solutions.

Storage Fees

  • Storage is free for up to $10,000 in precious metals.
  • If you store between $10,000 and $100,000, the Gold Avenue vault costs $8 per month.
  • Storing over $100,000 in Gold Avenue's vaults costs 0.5% of the total value of your gold coins and other precious metal products.


We were surprised to see such low prices for storage. Most storage facilities charge much more. Gold Avenue's storage fees favor customers, especially if you only want to store a small amount of precious metal and can use free storage.

Other Fees

  • Wire transfers are free
  • Using Gold Avenue Pay is free
  • Credit card fees are 3%
  • DGLD Crypto fees are 0.0005 DGLD
  • There is no resell commission when you sell various precious metals

Gold Avenue Pay Options

The company offers silver bars, cast bars, palladium coins, and many other precious metals. In addition to their wide selection of precious metals, they also take many forms of payment, including the following:

  • Wire transfer for orders up to $50,000 (You must pay immediately)
  • Gold Avenue Pay (Your account receives funding in one to three business days)
  • Credit cards (There is a 3% surcharge)
  • DGLD (There is a 0.0005 DGLD fee for each precious metals transaction)

Savings Assistant

The Gold Avenue Savings Assistant feature offers precious metals based on your past selections. The Savings Assistant helps customers invest in precious metals within their budget, and the Auto-Savings settings automate investing in precious metals by making purchases for your pre-selected amount.

How to Open a Gold Avenue Account

Opening a Gold Avenue account is not difficult. It is important to note that anyone can sign up for an account with Gold Avenue, but they will only ship to European countries. If you live outside these countries, your precious metals will be held in Gold Avenue's vaults.

Take these steps to sign up for an account with Gold Avenue:

  1. Visit Gold Avenue's website
  2. Click “Open an Account” in the top right corner of the main website page.
  3. Provide basic information, including your name and address


Once you register, you must fund your account with a wire transfer. Your wire transfer will be completed within three business days, depending on your banking system.

After registering for an account with Gold Avenue, you should read all the policies and fine print. Customers continue complaining about hidden costs and unexpected delays, so educate yourself about value-added tax, spot price, and the company's storage solutions.

Shipping Policy

As mentioned above, you cannot have items shipped outside of the approved countries list. The following offers information on the current shipping policy.

These prices are subject to change anytime, so check back often before you purchase gold, silver, platinum, and palladium.

The company only buys back precious metal held in its vaults. You cannot trade precious metals.

Once the company ships your silver coins to your home, it will not repurchase them. Keep this in mind before buying coins or minted bars.

Our Final Assessment: Is Gold Avenue Right for Our Readers?

If you want to purchase precious metals, finding the right retailer is essential. Before you seek precious metals delivered from Gold Avenue, remember they do not ship to every country.

If they do not ship to your country, they will store your purchased precious metals in their vaults for secure storage at a minor cost.

Gold Avenue's holding company has operated for over six decades, helping retail investors feel more confident dealing with them. The company's secure vaults and low storage costs are attractive. Holding your metals in storage helps them remain VAT-free.

Still, we have some concerns.

Gold Avenue is a decent company that helps you buy gold and silver for your private collection, but they do not offer IRA services for your retirement accounts. Gold Avenue will fail to deliver if you need this type of guidance.

But if you want to invest in a little precious metals and are looking for free storage, Gold Avenue may be the right choice. Make sure to do your homework before purchasing.

We recognize the significance of your financial decisions and the trust you place in us. We've done extensive research, examining reviews, reputation, products, fees, and history, ensuring you receive accurate insights.