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Hard Assets Alliance Review: Get All the Details

Finding the right gold investment firm is critical once you decide to invest in precious metals. You're going to need guidance when you buy precious metals.

Is Hard Assets Alliance the right one to help you buy physical gold? Are they worth your time?

The company promises to make the process of investing in precious metals easy. They state you can open an account within ten minutes.

The company also says they are recommended by some of the top financial experts in the industry. In this Hard Assets Alliance review, we will reveal all the findings from our investigation. We hold nothing back in our assessments.

We promise to deliver the facts and then follow up with our final verdict. Keep reading to see if we recommend Hard Assets Alliance or advise our readers to pass on its services.

At The Gold Information Network, we understand the importance of your financial choices and the trust you place in our insights. We conduct in-depth research on each company we review, evaluating its reviews, reputation, product offerings, fees, and history while meticulously comparing it with similar market products.

In a financial landscape where banks appear geared towards serving the wealthy, we hold reservations about these institutions, the monetary system, and politicians. We passionately advocate empowering individuals like you with greater control over their finances. We firmly believe that you should have the authority to shape your financial future independently, reducing your dependence on institutions and politicians.

The Gold Information Networks' Quick Summary & Opinion

We conducted an in-depth review of Hard Assets Alliance, evaluating their reputation, product offerings, fees, and history in the precious metals investment industry.

Hard Assets Alliance is headquartered in New York and partners with Gold Bullion International. They claim to have handled over $2.5 billion in assets for customers.
However, we could not find specific information on the owners and managers of the company despite searching extensively.
On the Better Business Bureau (BBB), Hard Assets Alliance has a poor D- rating with only two 1-star customer reviews and two closed complaints in the last three years.
On Trustpilot, they have a good 4.4 out of 5 rating, but we found some complaints about poor customer service and difficulty getting refunds.
The pros of Hard Assets Alliance include a wide selection of products like gold coins and bars, and the ability to invest in digital assets.
The cons include lack of transparency about ownership, poor BBB rating, and customer complaints about service issues.
We see many red flags with Hard Assets Alliance despite them being a legitimate company. Their customer service department needs improvement, and they lack proper communication with customers based on the complaints. For precious metals investments, you need a company with prompt response times, excellent service, and affordable fees – areas where Hard Assets Alliance seems to fall short. While decent, Hard Assets Alliance may not be the most reliable choice compared to other precious metals investment companies unless they improve their customer service significantly.

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What Kind of Company Is Hard Assets Alliance?

Hard Assets Alliance got its start from a group of researchers. The company provides an online option to help people invest in precious metals. The company boasts of handling over $2.5 billion in assets for its customers to date.

Hard Assets Alliance is headquartered in New York, NY. The company sales physical gold and digital assets, so you can have more than a tangible investment product at a fair value. The company partners with Gold Bullion International to deliver the best services to its customers.

Who Are the Owners and Managers?

We searched high and low but could not find specific information on the owners and managers. Hard Assets Alliance provides very little information on its website.

We will continue searching for information and update our reports if we learn about the owners.

Hard Assets Alliance Review: What Are Customers Saying?

Never settle for a company that has many poor customer reviews. A critical part of researching a company is to check its customer service rating. We check consumer rating sites to learn about the reputation of each company we review.

Hard Assets Alliance is not BBB accredited and has a poor rating of D- at the time of this writing. The company only has two customer reviews with a one-star rating. Two complaints have been closed in the last three years.

We could only view one customer complaint. The customer was having trouble getting their money back. The company would not respond to their calls or emails. The status of this complaint is unresolved.

We could not find a company profile for Hard Assets Alliance on Business Consumer Alliance, but we found one on Trustpilot. Here, the company has an excellent rating with 4.4 stars out of five. We found some complaints that discussed the following issues:

Misleading sales tactics
Ignored phone calls
Problems withdrawing money
Hidden fees & high shipping costs
Rude customer service agents
Refusal to close accounts
Security flaws

Pros & Cons

We have never found a perfect company, but some have come awfully close. Ineffective companies and a few scams have plagued the precious metals industry.

We believe weighing the pros and cons is critical for determining if Hard Assets Alliance is a good company to help you invest in physical gold.

pros

Unlike some companies in the precious metals industry, you can purchase gold on the Hard Assets Alliance website 24/7.
The company ships internationally. Many companies in the industry do not.
Hard Assets Alliance offers an integrated platform that makes buying precious metals easy.
The company offers IRA account services and can walk you through the IRA transfer process.
The company does not impose minimum purchase amounts except for New York buyers.
Hard Assets Alliance provides a nice range of precious metals, with many of them gold IRA-approved.
The company offers educational resources to help customers in their investment endeavors.

Cons

The website does not contain much information about the company or its owners and management team.
The company has a really poor rating on the Better Business Bureau and is not accredited.
There have been multiple complaints about poor customer service.
Hard Assets Alliance has a strict vetting process that can be very time-consuming and annoying for new members.
The prices and fees are relatively high compared to other companies involved in the gold industry.

Is Hard Assets Alliance a Legitimate Company?

Hard Assets Alliance is a legitimate company, but we see many red flags. Starting a precious metals investment is not a small undertaking.

Your hard-earned money deserves prompt response times, excellent customer service, and affordable fees.

You could make the wrong investment decisions without proper guidance for your precious metals investments. While Hard Asset Alliance is a decent company, it must revamp its customer service department and improve communications.

Hard Assets Alliance Offers a Range of Precious Metals

If you want to invest in precious metal portfolios, you need a wide selection of options. Is Hard Assets a reliable company that can help you with your tangible assets, or should you avoid them and seek a better company for future investments?

One problem with Hard Assets Alliance is that you cannot view anything without signing up with a membership. This seems like a misleading tactic.

Gold

Gold American Eagle Coins
Gold Maple Leaf Coin
Gold American Buffalo Nickels
Gold South African Krugerrand

If you are looking for gold investments, Hard Assets promises to make it easy to find what you want on its website. The gold coins above are some of the options we were able to verify. The company also offers gold bars in various weights.

Silver

Silver Canadian Maple Leaf Coin
Silver American Eagle Coin
Silver Chinese Panda Coin

Investing in silver is an excellent way to diversify your investment portfolio. You can purchase approved silver bars and silver coins as long as they meet the purity requirements set forth by the IRS.

Platinum

Platinum American Eagle Coin
Platinum Canadian Maple Leaf Coin
Platinum Britannia Coin

Platinum coins are rarer to find than silver or gold. You can purchase platinum or virtual metals as a part of your gold IRA. You can also use bought metals for private storage outside of an IRA.

Palladium

Platinum American Eagle Coin
Palladium Canadian Maple Leaf Coin
Palladium Chines

Does Hard Assets Alliance Offer Custodianship and Storage?

Hard Assets Alliance offers custodianship services through Equity Trust, one of the most popular custodians in the gold IRA industry. We could not verify other custodians or if Hard Assets Alliance allows its customers to choose their own custodians. Equity Trust is a sound choice for helping investors with dynamic account management.

Hard Assets Alliance offers secure storage options. HAA's vault storage option choices are operated by some of the top names in the industry, including Brinks, Loomis, and Malca-Amit.

Storage facilities are located in Salt Lake City, Singapore, New York, London, and Zurich. These secure non-bank vaults will keep your gold and silver products safe until you reach retirement age, giving you greater purchasing power and portfolio diversification for the future.

How Does Hard Assets Alliance Compare to Other Precious Metals Companies?

Unfortunately, Hard Assets Alliance does not measure up to other top precious metals companies we have researched. Their poor customer service and BBB rating concern us greatly.

Selling precious metals is not enough to satisfy the needs of IRA account investors. We have found much better gold bullion firms based on countless hours of research.

Even though the company offers an innovative Hard Assets Alliance app, its customer service department needs an overhaul before we can recommend it to our readers.

Types of Accounts

Hard Asset Alliance allows its customers to create various accounts to reflect their investment needs. No matter the account type, you must go through the vetting process before you can begin investing in government-issued currencies.

Individual Accounts
Business Accounts
Corporate Accounts
Retirement Account
Uniform Transfer to Minors
Joint Accounts

We could not find information on whether customers can have more than one account type. Still, we suggest reading the Terms of Service carefully and contacting a Hard Assets representative if you want to invest online with more than one account, even if it is a business account.

Steps to Open an Account

Remember, we saw on the Hard Assets website that you can open an account within ten minutes. Before opening an account and investing in precious metals, you need to read the terms and conditions.

Do not skip this step, even though there is much to read. You know what to expect from the company's services.

You will need to input your email address. After putting it in and submitting it, you will receive an email with instructions for completing the account opening process. The following are the steps involved:

Choose your account type, including personal account or business accounts.
Provide your personal information, including your name and address.
Accept the user agreement.
Fund your account.
Start investing in precious metals with or without guidance.

Although the company says you can open your account within ten minutes, do not expect to have full rights until you go through the vetting process. Many customers have complained about Hard Assets Alliance and its slow vetting process, even if they know it is necessary.

How Do You Fund an Account?

You can fund your Assets Alliance account in multiple ways, depending on how you will invest in gold bars and coins. You must fund your account before buying physical precious metals of any type, even if you plan to invest in a gold IRA for your precious metals portfolio.

Complete a rollover or transfer funds from your existing retirement savings to your new IRA account.
Wire funds from your bank account to your gold Hard Assets Alliance account.
Write annual checks to fund your account.

Fees & Pricing

Many people have complained about hidden fees, which is another reason we cannot recommend this company, even if they are associated with the London Bullion Market Association. You deserve fee and price transparency with your precious metal investments.

You will be charged 0.7% of the value of your platinum or gold accounts. You will pay 0.8% of the value of your silver accounts. These percentages are charged to you quarterly.

The company offers on-demand delivery. Shipping Hard Assets Alliance varies according to your purchase value and location. You will be informed about the shipping costs before completing your checkout. Remember that the IRS will not allow you to store your raw materials at home if you invest in individual retirement accounts.

You will also pay a low $5 monthly fee to keep your trading account open. The fee gets waived for those who have MetalStream-enabled accounts.

Metal Streams Automatic Investments

Hard Assets offers a Metal Streams platform that allows you to streamline the investment process so you never miss out on the best deals for gold and silver bars and coins. To get started, you set up an automatic purchase plan.

The minimum investment for this option is $100 per month. You can download the app from the Google Play Store or the Apple Store. This app enables investors to maximize their investment potential and follow market trends to get the most gold and silver products from their money.

Why Should You Invest in a Precious Metals IRA?

Investing in a precious metals IRA offers many benefits. We want you to realize these benefits before you decide to invest.

Gold retains its value and even rises when government backed fiat money falls.
Gold and other precious metals offers a hedge against inflation and deflation.
You will be given tax advantages for investing in gold and silver coins with an IRA. Depending on the type of IRA, you can take advantage of tax savings with each contribution or distribution.
You can sell precious metals when you need quick cash. Gold is accepted in every country as a form of currency and can be traded for goods and services.

Our Final Verdict: Is Hard Assets Alliance Right for You?

We have conducted hours of research to find as much information as possible for this Hard Assets Alliance review. Some of the information we uncovered does not paint the company in a good light.

We are deeply concerned about the poor customer service the company has and the D-rating on the Better Business Bureau. Hard Assets Alliance may offer decent services overall, but they cannot match the level of customer service provided by the top gold firms in the industry.

Should you decide to invest in purchased metals with Hard Assets Alliance, take precautions and learn as much as you can about the company. See how they compare to the top companies in the industry, and choose according to your investment needs.

Although no company is perfect, Hard Assets Alliance should address the issues plaguing customers. We will keep a check on them and report back if we feel they have risen to a higher level of customer service satisfaction in the future.

For now, we cannot recommend them to our readers. Read our many customer reviews to learn about other options that may be better for your investment needs.

We recognize the significance of your financial decisions and the trust you place in us. We've done extensive research, examining reviews, reputation, products, fees, and history, ensuring you receive accurate insights.